The importance of advertising in the consumer market and the challenges facing technological advance: a look at data protection

Abstract

This article has as its theme the importance of advertising in the consumer market and the challenges facing technological advancement: a look at data protection. Starting from the objective of investigating the protection of data protection in the country as well as its relationship with advertising, analyzing the importance of advertising in the consumer market and also its regulation in the Consumer Defense Code with the final objective of relating the annoying advertisements with the protection of consumer data against such advertisements. The problem in this topic is due to the emergence of data protection legislation and the possible impacts that this new legislation will generate on consumer-related advertising. For the production of the article, the deductive research method was used, based on bibliographic research, composed of doctrine, legislation and jurisprudence. Thus, obtaining positive results, such as the understanding of the importance of advertising in the consumer market and the challenges facing technological advancement, and also the importance of protecting personal data against advertising in relation to the great technological advance of recent times.