Mistake and abusive advertising and means of consumer defense

Abstract

This research aimed to study whether there are legal mechanisms to protect misleading and abusive advertising. In view of the increasingly heated consumer market, the multiplication of forms of advertising aimed at selling products or services to consumers is notorious, this time, in the face of deceit or abuse in advertising, the question is: what are the forms of protection and consumer protection guaranteed in Brazilian legislation? To elucidate this question, the difference between advertising and advertising was initially addressed in the research, followed by the concepts of misleading and abusive advertising, especially with the analysis of the provisions present in the Consumer Protection Code - CDC. abusive practices set out in the CDC, finally, the existing legal mechanisms were analyzed to curb abusive or misleading advertising practices and also to protect the consumer. It can be concluded from the research that there are consumer protection mechanisms in the face of misleading and abusive advertising. The methodology used is the literature review, through qualitative research.